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Dreamworks Animation Announces Plans for Mr. Clean Origin Story

by Andy Marx & Will McArdle

Dreamworks Animation CEO Jeffrey Katzenberg has announced plans to develop “Mr Clean: The Early Years,” a $150 million animated biopic based on the rise of Mr. Clean, the iconic mascot for the Procter & Gamble household cleaning product. According to Katzenberg, he came up with the idea for the Mr. Clean animated origin story while watching the company’s recent commercial.

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“A lot of my ideas for animated films come from the most random places,” Katzenberg told Hollywood & Swine. “The idea to make the animated film ‘Turbo’ came after I saw a snail moving along my driveway. And the idea to make ‘Mr. Peabody & Sherman’ came after I was thinking how great it would be to have time machine so I could go back in time and stop Dreamworks from making that boxoffice disappointment ‘Turbo.’ ”

Katzenberg also revealed Mr. Clean will be voiced by “Fast & Furious” star and real-life Mr. Clean doppelganger, Vin Diesel. “Mr Clean: The Early Years will feature what Katzenberg promises to be the next great song from an animated film: “Let it Glow,” a heart-breaking melody about getting your kitchen floors shining, which will be performed by Idina Menzel.