jeffrey katzenberg

Jeffrey Katzenberg Realizes Movies Aren’t Growth Business after Re-Watching ‘Turbo’ and ‘Mr. Peabody & Sherman’

by Andy Marx & Will McArdle

Clarifying his controversial statements earlier this week in which he declared that movies are no longer a growth business, Dreamworks Animation CEO Jeffrey Katzenberg revealed he came to that conclusion after watching a double-feature of his studio’s two most recent boxoffice disappointments, “Turbo,” and “Mr. Peabody & Sherman.”

According to Katzenberg, when kids no longer want to go see animated films about a racing snail or a 90-minute version of a segment from the 1960’s “Rocky & Bullwinkle Show,” it’s pretty obvious the movie industry is dead.

“I’ve always had the uncanny ability to know when something has reached its peak and won’t grow anymore,” Katzenberg told Hollywood & Swine. “It’s why I knew at the age of eleven, I wouldn’t get any taller.”

Katzenberg’s comments on the lack of growth in the movie industry come mere weeks following his announcement of his studio’s plans to develop “Mr. Clean: The Early Years,” a $150 million animated biopic based on the rise of the iconic Procter & Gamble household cleaning product mascot (Hollywood & Swine, April 13, 2014).