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Penske Media Buys NikkiStink.Com For $14 Million

by The Hollywood & Swine Team

On the heels of buying Fairchild Media last week for an estimated $100 million, Penske Media has purchased the controversial Hollywood website for $14 million, the same amount the company paid for when it acquired it from the site’s founder, Nikki Finke, back in 2009. According to Penske Media head Jay Penske, he made the decision to buy mere hours after it was launched because he was extremely impressed by the site’s ability to scoop all of Hollywood by providing photos of the reclusive entertainment blogger.

“Not only is a great source for breaking news about the entertainment industry, but it’s also a good way for me to keep track of my employees past and present,” Penske told Hollywood & Swine. “The only problem is I don’t know who to make the check out to, since the founder of is even more elusive than Nikki Finke.”

Although claims to be founded by the Committee for Decency in Journalism, investigative reporting done by Hollywood & Swine earlier today discovered that no such committee exists and if it did, the odds that it would start a website called would be extremely low.

The most likely suspect behind the creation of is platinum recording artist ‘Weird Al’ Yankovic because no one else in Hollywood is clever enough to turn the classic Toni Basil tune “Hey Mickey” into “Hey Nikki,” the site’s featured parody song.

  • John Tucky

    They can write a check to me. LOL. I came up with the name three or four years ago. I registered it with Go Daddy. My concept was to create a website that would be a parody of I talked to a couple of friends about doing articles and it sounded like something fun and funny to do. Well, real life got in the way and I never got around to it. When it came time to renew the registration. I just let it slide thinking I wasn’t going to do anything with it. Well, someone else picked up the ball and ran with it.

    Oh well. How many people can say they made a fourteen million dollar error in judgement?