On the heels of buying Fairchild Media last week for an estimated $100 million, Penske Media has purchased the controversial Hollywood website NikkiStink.com for $14 million, the same amount the company paid for Deadline.com when it acquired it from the site’s founder, Nikki Finke, back in 2009. According to Penske Media head Jay Penske, he made the decision to buy NikkiStink.com mere hours after it was launched because he was extremely impressed by the site’s ability to scoop all of Hollywood by providing photos of the reclusive entertainment blogger.
“Not only is NikkiStink.com a great source for breaking news about the entertainment industry, but it’s also a good way for me to keep track of my employees past and present,” Penske told Hollywood & Swine. “The only problem is I don’t know who to make the check out to, since the founder of NikkiStink.com is even more elusive than Nikki Finke.”
Although NikkiStink.com claims to be founded by the Committee for Decency in Journalism, investigative reporting done by Hollywood & Swine earlier today discovered that no such committee exists and if it did, the odds that it would start a website called NikkiStink.com would be extremely low.
The most likely suspect behind the creation of NikkiStink.com is platinum recording artist ‘Weird Al’ Yankovic because no one else in Hollywood is clever enough to turn the classic Toni Basil tune “Hey Mickey” into “Hey Nikki,” the site’s featured parody song.