The Writers Guild of America announced today it has a filed a class action lawsuit against every Hollywood movie studio and production company in an attempt to have the words “creative executive” officially removed from industry job titles. The lawsuit stems from an extensive study commissioned by the WGA involving dozens of creative executives currently working in Hollywood.
The WGA study concluded that the word “creative” gives development executives a false sense of originality that leads to an onslaught of endlessly awful script notes given out to screenwriters.
According to WGA president Chris Keyser, the lawsuit was filed on the basis of the definition of creative, which according to Webster’s Dictionary is “characterized by originality of thought and having or showing imagination.”
“Our study showed that none of the dozens of creative executives we interviewed met Webster’s definition of creative,” Keyser told Hollywood & Swine. “That’s why the Guild believes we’ll be triumphant in our pursuit of justice.”
The action by the WGA sent shockwaves through the several hundred creative executives working in Hollywood. Upon learning of the WGA lawsuit to take their job title away, numerous creative executives warned screenwriters they better be prepared for the negative backlash.
“Instead of the normal fifteen minutes I make a screenwriter wait for our meeting to start, it’s now going to be a half hour,” said Dave Paulson, a creative executive at Paramount. “And they can forget about me turning off my phone or not checking my BlackBerry.”
Keyser went on to explain that the term “creative executive” began being used in Hollywood several decades ago during a development meeting on the Warner Brothers lot between a screenwriter and young executive who had just been promoted from being an assistant. After listening to the executive throw out horrible ideas on how to improve his script, the screenwriter jokingly told him that he should retitle his job “Creative Executive.” Not sensing the humor, the executive immediately began calling himself a creative executive. This quickly inspired other young studio employees to do the same.